Advertising Rates & Policies Effective First January Issue, 2012
2012 Media Kit (PDF)
(Requires Adobe Acrobat Reader)
Since 1978, three times a month, Tradequip’s print edition delivers worldwide to the energy industry’s active buyers. Quick turnaround from closing dates to printing and mailing ensures that price-sensitive inventory gets immediate and maximum exposure.
Tradequip provides tremendous value with its qualified circulation, now over 44,000 copies each month. It is read by buyers in the exploration, well servicing, drilling, production, pipeline construction and petrochemical/refining industries. Thousands of copies are also distributed at trade shows throughout the year.
Tradequip.com offers a quick and convenient way to sell inventory worldwide. Print display advertisers benefit form inventory listings thatare searchable by category. Advertisers are included in ourcompany database that is searchable by name, location and product/service. A profile page includes a logo and links, and print display and classified ads are viewable online. Byers can contact sellers directly. Other web features for sellers include Want to Buy/Rent and Request for Quote (RFQ) notices from buyers. Our new web banner advertising packages give advertisers even more options for reaching buyers.
Currently, all display ads are available online, exactly as they appear in our print edition. Your advertiser's account also includes a company profile page, searchable inventory listings, link to website, link to video content and web statistics, along with multiple contact messages from potential buyers.
Print classified ads also appear online. Classifieds even have their own special section on our website. For a nominal charge we’ll link your ad to your web site. Some restrictions apply. Contact us for complete details.
Searchable Inventory
Seller Profile allows you, as a current advertiser, to list your entire
inventory online with your paid display ad.
Want to Buy/Rent
Buyers can place a Want to Buy/Rent on Tradequip.com to reach our entire active
seller base. Want-to-Buys are posted to all current Tradequip advertisers and will be sent to our registered sellers who have the energy equipment buyers are looking for.
Seller Contact Messages
Contact Messages provide buyers the option to send important messages to our active sellers.
Buyers will save time and money by quickly sending inquiries to sellers, requesting information and
specifications on the products and services they need to get their job done.
View RFQs
Now, any user of our website can place an RFQ online by using our quick and easy online
form. The online RFQs will be posted after review by our staff. These RFQs are from oilfield
contractors that are looking to buy drilling, production and oilfield equipment.
Only active advertisers have full access to view all current online RFQs.
Display advertiser videos
NOTE: this feature is for our active print display advertisers only. Send us your videos
introducing your company and your inventory items.
Digital edition of Tradequip
You can view current and the past three issues online free of charge.
Register for Digital Alerts and be notified by email when new issues are
available for viewing.
Website Banner Ad Plans
Promote your business or products with maximum exposure on Tradequip.com Tradequip now offers new Premium banner ads on Tradequip.com to get you in front of your next customer. With packages to fit your budget and needs, you can reach our targeted audience of quolified buyers. Call or email us today for more information!
Platinum banner may be either JPEG or GIF format. All other banners must be in JPEG format. Some restrictions apply.
Display Advertising
All display rates cover three consecutive issues; 5% discount applies with initial order. Ads can begin with First, Second or Third issue. Three and 12-month discounts apply to schedules contracted in advance. No rebates. Front and back covers must be contracted in advance, no cancellations. Add $4 per photo. Blind ads $12 extra per month. Referral ads $5 extra. Bleeds not available.
Base rates are for black plus any one color, no less for black only. Rates for black plus two or more colors same as color rates. Single colors will be simulated using process inks.
Copy and Reproduction Restrictions: High-resolution digital photos or good quality 35mm prints required. No Polaroid photos. Agencies must provide electronic files that comply with the Digital File Submission Guidelines (www.tradequip.com/digital). Include a color proof with digital files. We will reproduce "pleasing color." Please refer to the Digital File Submission Guidelines for additional information on our reproduction standards. Copy changes can be made after each three-issue run.
Copy and Reproduction Restrictions: High-resolution digital photos or good quality 35mm prints required. No Polaroid photos. Agencies must provide electronic files that comply with the Digital File Submission Guidelines (www.tradequip.com/digital). Include a color proof with digital files. We will reproduce "pleasing color." Please refer to the Digital File Submission Guidelines for additional information on our reproduction standards. Copy changes can be made after each three-issue run.
Process Color Closing Dates: Three working days prior to regular closing dates.
Advertising Rates
| Size | Reg Rate | 3-Month Discount 13% | 12-Month Discount 18% |
|---|---|---|---|
| 1/16 pg | $360 | $312 | $294 |
| 1/8 pg | $657 | $573 | $540 |
| 1/4 pg | $1,101 | $957 | $903 |
| 1/2 pg | $2,001 | $1,740 | $1,641 |
| Junior page | $2,055 | $1,788 | $1,686 |
| 3/4 pg. | $2,928 | $2,547 | $2,400 |
| Full page | $3,795 | $3,303 | $3,111 |
| Front Cover | $6,234 | $5,424 | $5,112 |
Need help selecting a color? Click here for a good starting point. Please note these colors will vary from what you will see with ink on paper.
| Size | Reg Rate | 3-Month Discount 13% | 12-Month Discount 18% |
|---|---|---|---|
| 1/16 pg | $234 | $204 | $192 |
| 1/8 pg | $423 | $369 | $348 |
| 1/4 pg | $789 | $687 | $648 |
| 1/2 pg | $1,473 | $1,281 | $1,209 |
| Junior page | $1,515 | $1,317 | $1,242 |
| 3/4 pg. | $2,148 | $1,869 | $1,761 |
| Full page | $2,796 | $2,433 | $2,292 |
| Front Cover | $4,578 | $3,984 | $3,753 |
Other ad sizes available. Please call our advertising consultants if you have questions regarding ad sizes. Rates effective First January Issue, 2012.
Mechanical Requirements
- Printing process: Web offset.
- Binding method: Saddle stitch.
- Est. trim size: 10.75" wide by 14.875" deep.
- Four-column page format.
-
- Width of one column: 2.5"
- Width of two columns: 5.083"
- Width of three columns: 7.667"
- Width of four columns: 10.167"
- Depth of column: 14.25"
- Minimum size space unit: one column by one inch (2.5"W by 1"D).
- Ads must be as many inches deep as columns wide (excluding horizontal 1/4 pages).
- Publisher accepts electronic files that comply with the Digital File Submission Guidelines at (www.tradequip.com/digital) or copy to be typeset. Mail proofs flat or in tube.
- Any digital file repair or special artwork billed at cost.
- For best quality, submit clear, sharp photos. Publisher will not be responsible for quality when clear, sharp photos are not submitted.
- Publisher recommends that type, lettering, rules and pictures across gutter be avoided to allow tolerance for some variation in folding and alignment of pages.
Classified Advertising Rates
46¢ per word; minimum each ad $13.80. Charge covers insertion in one issue. For each subsequent issue, add 100% of total original cost. Publisher strongly recommends a minimum of three consecutive issues. To enable us to serve you better, please specify the classification under which you wish your ad to appear.
- Referral ads............................. $5 extra per issue
-
Blind ads.................................. $4 extra per issue
(name and address withheld, our box number used) -
Blank line or short line ............ $2.76 per line, per issue
(used in separating items or equipment) -
URL hot link ............................. $3 per issue
(no links to web sites we consider competitive)
bold ads
57¢ per word, minimum each ad $17.10. Other terms same as above.
photo & logo classified ads
$19.65 additional per issue, per photo or logo. Standard one-inch depth. We will crop photo to
fit the standard size. Up to three photos may be included with ad. Identify equipment on back when
sending multiple photos. For best reproduction, send good quality 35mm color prints or high-resolution
digital photos. After the first run, publisher does not assume responsibility for mistakes in orders received by phone.
Issuance and Closing Dates - Display & Classified Advertising
- Published 36 times a year (3 issues per month)
-
Closing dates for display and classified are:
- First Issue: 27th of preceding month*
- Second Issue: 7th of publication month*
- Third Issue: 17th of publication month*
*If Saturday, one day earlier; if Sunday, one day later. 12:00 NOON C.S.T. (C.D.T. if applicable).
Deadline is Noon Central Time, If Saturday, one day ealier; if Sunday, one day later.
Please specify the classification (or category) under which you wish your classified ad to appear.
Terms
Display --- Prepayment with initial order. Credit extended to advertisers with prompt payment record. Late charges will be assessed on past-due accounts.
Classified --- Prepayment with initial order. Orders for less than $45 are strictly prepayment in advance. Credit on larger orders will be extended after establishing proven payment record. Major credit cards accepted. All payments outside the U.S. should be made by credit card or a check drawn on a U.S. bank.
- Publisher will not be bound by any conditions appearing on order blanks or copy instructions which conflict with any provision contained in its rate card or with its policies.
- Frequency rates are available when space is contracted in advance for three months (nine issues) or 12 months (36 issues).
- Advertisers billed at contract rate who fail to fulfill such contract will be short-rated.
- Orders accepted are subject to change in rates upon one month's notice from the publisher. However, contracts may be cancelled at the time the change in rates becomes effective without incurring a short-rate adjustment, provided the contract rate has been earned up to the date of cancellation.
- Publisher reserves the right to hold advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the publisher.
- Publisher does not assume responsibility for the contents of advertisements, and all representations or warrants made in such advertising are those of the advertiser and not of the publisher. Publisher is not liable to advertiser for any misprints in advertising not the fault of the publisher. In such an event, the limit of the publisher's liability shall be only the amount of the publisher's charge for such advertising.
- The publisher assumes no liability if for any reason it becomes necessary to omit an advertisement.
- No cancellations or changes in orders accepted after closing dates.
- Page number or position on page is not guaranteed.
- The publisher assumes no liability for any errors in orders received by telephone or after the first run on all other orders.
- All advertising is subject to publisher's approval. The publisher reserves the right to reject a dvertising which he feels is not in keeping with the publication's standards.
- Contract advertisers are entitled to one complete change of copy every three issues. When change of copy is not received by closing date, copy run in previous issue will be inserted.
Commissions & Discounts
- Classified advertising is not commissionable.
- Agency commission granted to accredited agencies on display advertising.
- Agency must submit electronic files. Accurate proofs must accompany all display advertisements. Ads that are submitted electronically (disk, email, etc.) are commissionable providing they adhere to the Digital File Submission Guidelines. Refer to (www.tradequip.com/digital) or call your representative. There is a charge for any digital file repair, composition or retouching done by the publisher.
To submit an ad to us, you may use any of the contact numbers or addresses listed below. For classified ads, you have the additional option of using the online form on the Place Ad page.
Mailing instructions: Send all orders, copy,correspondence, and reproduction material to:
Advertising Department
Tradequip International
174 Fourth St.
P.O. Box 3079
Crossville, TN 38557
Telephone
(800)-251-6776 (U.S. & Canada)
(931)-484-5137 (International)
Fax
(800)-423-9030 (U.S. & Canada)
(931)-484-2532 (International)
Internet
www.tradequip.com
Email: Display Ads: display@tradequip.com
Classified Ads: classified@tradequip.com
*With certain strict guidelines you can also e-mail ads or provide them on a variety of media. Do not send ads electronically before reviewing these important specifications on the Internet at (www.tradequip.com/digital), and/or contacting your sales representative.