| Electronic File Submission Guidelines
The following guidelines may be helpful as you prepare electronic files
to submit to Tradequip for reproduction.
Software
PDF files are preferable in our pre-press
workflow. PDF files should be in CMYK color space, contain high-resolution
CMYK or Grayscale graphic elements and have all fonts embedded. Please
do not produce your PDF files using "Save as PDF" or "Export
to PDF" options in your page layout program. Postscript files can
also be generated in most applications by selecting the "Save as
File" option available in the "Print" command.
The recommended method for making a print-quality PDF is to first create
a quality postscript file that can be processed by Adobe Acrobat Distiller.
For job option settings that can be used by your copy of
Adobe Acrobat Distiller, download and unzip the TQI_v7.joboptions
file by clicking on this link, then place it in the appropriate folder
on your computer. For Macintosh OS X users: Macintosh HD/Library/Application
Support/Adobe PDF/Settings. For Windows Users: My Computer/Local Disk
(C:)/Program Files/Adobe/Acrobat 7.0/Distiller/Settings.
Adobe Acrobat Distiller 7.0 Job Options Settings
(Settings for Distiller 6.0 will be similar.)
PDFX1a Job Options may be used with the following modifications:
General
No modification necessary
Images
No modification necessary
Fonts
No modification necessary
Color
- Please be sure that "Leave Color Unchanged" is selected
in the Color Management Policies section.
- Select "Remove" in the "When transfer functions are
found:" option in the Device-Dependent Data section.
Advanced
Uncheck "Allow Postscript file to override Adobe PDF Settings."
Standards
Select "No Default Profile" for the "Output Intent
Profile Name:" in the "Default Values if Not Specified in the
Document" section.
Page Layout Applications
Tradequip also accepts files in the following program formats.
-
Quark XPress
-
Adobe Illustrator
-
Adobe InDesign
Our pre-press department works primarily in a Macintosh environment.
Additional considerations are applicable when preparing digital files
for us on a Windows platform.
Please do not send your ads in Microsoft Word or Excel format. Word
processing and spreadsheet programs, such as these, do not work well
in our pre-press environment. We cannot accept ads created in Microsoft
Publisher or slide creation programs such as PowerPoint. Check with your
advertising representative if you do not see your page layout program
listed here.
Fonts
When sending program files, please provide screen and printer
fonts. Also, remember to include fonts used in EPS files that are placed
in your document. If not included, fonts will be substituted with closest
match and line breaks may change. Please send only the fonts that are
used in your advertisement. Windows based truetype or postscript fonts
will be substituted with closest match using Macintosh based fonts. It
is preferable to provide a PDF file, with fonts embedded, in instances
where Windows based fonts are used.
Graphics
Images should be scanned at 300 dpi resolution and saved in CMYK or Grayscale
TIFF format without embedded profiles. Graphics in EPS format are also acceptable.
Digital camera photos, graphics taken from an internet web page or other
JPEG graphics should be converted to adhere to these same specifications
prior to placement in your document.
Color Specifications
All Color in your ad, including graphics and photos, should
be in CMYK color space.
Tradequip will reproduce "pleasing color." Printing
paper characteristics are those for "Supercalendered" papers.
To achieve optimal quality, please prepare files with the following considerations.
Color Management: Digital files should not include
references to ICC profiles, halftone screen assignments or transfer functions.
Color management is performed "globally" on all files at the point of
output for our platesetters.
Color Space: Documents and graphics should be in CMYK
color space. Please do not rely on the appearance of colors based on
how they are represented on a computer monitor.
Total Ink Coverage: Colors should not exceed a combined
CMYK dot percentage of 260%.
Additional File Preparation Tips
-
We can not accept complete ads that have been saved in JPEG, TIFF
or other pixel-based formats.
-
Avoid the application of text attributes such as "bold" or "italic" from
menus in your drawing or page layout program.
-
White type in a colored field reproduces best when a medium or bold
10 pt. or larger sans serif type style is used.
-
Dark or colored type that overprints a colored field reproduces
best when using a medium or bold 10 pt. or larger sans serif type
style.
-
Color rules should be 2 pts. or larger in thickness. Black rules
should be at least 1 pt. thick.
-
Images should not contain layers, extra channels and/or transparent
objects.
-
Please do not use boxes to "cover up" unwanted elements
in your document. Many times, these elements will still appear on
the final output.
-
Images should be scaled, cropped or rotated in an image editing
program prior to placement in your page layout document.
-
Please remove all unnecessary elements from the document pasteboard.
-
We cannot accept DCS, TIFF/IT, Scitex CT/LW, Quark "saved as
EPS" or files using OPI.
-
Please do not send the only copy of your file.
Important Note:
We strongly encourage the use of a "preflight" process
on digital files prior to submission for reproduction. Although we employ
a preflight process for files we receive, early detection and correction
of potential problems will reduce the possibility of undesirable results.
Advertising Units
Tradequip display pages utilize a format that is 4 columns
wide by 16.25" deep. Ad depths should be in full 1" increments,
except for ads that use the full 16.25" height of the page.
Full-page ads do not bleed. Image area for full page ads should be 10.15" wide
by 16.25" deep.
1 Column width: 2.5"
2 Column width: 5.08"
3 Column width: 7.65"
4 Column width: 10.15"
Tradequip Classified pages utilize a format that is 5 columns
wide by 16.25" deep. Ad and photo dimensions should be as follows:
PHOTOS
1" Photo: 1.983" wide by 1" deep
2" Photo: 1.983" wide by 2" deep
3" Photo: 1.983" wide by 3" deep
LOGOS
1" Logo: 1.983" wide by 1.03" deep
2" Logo: 1.983" wide by 2.055" deep
3" Logo: 1.983" wide by 3.083" deep
CLASSIFIED DISPLAY
1" CLS DSP: 1.983" wide by 1.057" deep
2" CLS DSP: 1.983" wide by 2.11" deep
3" CLS DSP: 1.983" wide by 3.167" deep
Note: Final printed size may vary slightly.
Sending Files to Tradequip
Tradequip accepts most of the popular computer disk formats.
Please include a laserprint proof with your ad. Accurate color proofs
should accompany color advertisements. If files are emailed, please fax
a copy of your laserprint proof
Copyright © 2006-2007 TAP Publishing Company
|
