Advertising Rates & Policies Effective First January Issue 2010

2010 Rate Card (PDF) (Requires Adobe Acrobat Reader)

Since 1978, Tradequip International has been The Energy Equipment Marketplace where buyers and sellers meet. Tradequip delivers worldwide to the energy industry’s active buyers three times a month. Quick turnaround from closing dates to printing and mailing ensures that price-sensitive inventory gets immediate and maximum exposure.

Tradequip delivers tremendous value with its qualified circulation—now over 48,000 copies each month. It is read by buyers in exploration, well servicing, drilling, production, pipeline construction and petrochemical/refining industries. Thousands are distributed at trade shows throughout the year.

As the energy market’s most comprehensive resource, Tradequip’s cost-per-prospect is the lowest in the industry, making it a quick and cost-effective alternative to direct mail or advertising in other publications distributed less frequently.

At no extra charge, all display ads are available online (as a PDF), exactly as they appear in our print edition. Display advertisers also receive a free information page on our site, a link to their web site, and listings in the searchable Product and Company Indexes. Print classified ads also appear online free of charge. For a nominal charge we’ll link your ad to your web site. Some restrictions apply. Contact us for complete details.

Display Advertising

Base Rates - black plus any one color; no less for black only Based on the column inch: 2-1/2" (13-1/2 picas) wide x 1" deep. Both Base Rates and Color rates cover three consecutive issues. Rates for additional sizes available upon request.

Need help selecting a color? Click here for a good starting point. Please note these colors will vary from what you will see with ink on paper.

Size	1 Mo.	3 Mo.	12 Mo.
1"	$69	$60	$57
2"	$120	$105	$99
3"	$180	$156	$147
4" (1/16 page)	$234	$204	$192
6"	$339	$294	$279
8" (1/8 page)	$423	$369	$348
16" (1/4 page)	$789	$687	$648
16" (1/2 page)	$1,473	$1,281	$1,209
64" (full page)	$2,796	$2,433	$2,292
Back Cover	$3,861	$3,360	$3,165
Front Cover (40")	$4,578	$3,984	$3,753

Color Rates
Color rates cover three consecutive issues. No less for two or one. Rates for additional sizes available upon request.

Size	1 Mo.	3 Mo.	12 Mo.
1"	$108	$93	$90
2"	$198	$171	$162
3"	$279	$243	$228
4" (1/16 page)	$360	$312	$294
6"	$507	$441	$417
8" (1/8 page)	$657	$573	$540
16" (1/4 page)	$1,101	$957	$903
32" (1/2 page)	$2,001	$1,740	$1,641
64" (full page)	$3,795	$3,303	$3,111
Back Cover	$5,244	$4,563	$4,299
Front Cover (40")	$6,234	$5,424	$5,112

Commission Cash Discount

Classified advertising is not commissionable.

Agency commission granted to accredited agencies on display advertising. No cash discount. Agencies failing to pay their accounts on a timely basis are subject to a late charge and forfeiture of commission.

Agency must submit electronic files. Accurate proofs must accompany all display advertisements. Ads that are submitted electronically (disk, email, etc.) are commissionable providing they adhere to the Digital File Submission Guidelines. Refer to www.tradequip.com/digital or call your representative. There is a charge for any digital file repair, composition or retouching done by the publisher.

Issuance and Closing Dates – Display & Classified Advertising

Published 36 times a year (3 issues per month)

First Issue: 27th of preceding month*
Second Issue: 7th of publication month*
Third Issue: 17th of publication month*

*If Saturday, one day earlier; if Sunday, one day later. 12:00 NOON C.S.T. (C.D.T. if applicable).

Deadline is Noon Central Time, If Saturday, one day ealier; if Sunday, one day later.

Classified Advertising

Rates
46¢ per word; minimum each ad, $13.80. Charge covers insertion in one issue. For each subsequent issue, add 100% of the total original cost. Publisher strongly recommends a minimum of three consecutive issues.

Include in count: words in name and address, and count each initial or number as a separate word unless considered good style to group. Telephone numbers count as two words.

Referral ads - $5 extra per issue
Blind ad - $4 extra per issue (when name and address are to be withheld and our box number service is used)
Blank or short line - $2.76 per line, per issue. (used in separating items or equipment)
URL link - $3 per issue (some restrictions apply)

Specify the classification (or category) under which you wish your classified ad to appear.

Bold Ads
57¢ per word; minimum each ad, $17.10. Charge covers one issue. Other rate details same as specified above.

Links
Links from Tradequip online classified ads to E-mail addresses and URLs. Add $3.00 per issue per link (plus regular per word rate for three additional words). URLs and E-mail addresses count as multiple words. URLs are automatically hot linked (and charged accordingly), E-mail hot links are optional. Please call for assistance in calculating.

Photo and Logo Classified Ads
$19.65 additional per issue per photo or logo (two issue minimum). Standard 1 inch depth. We will crop your photo to fit the standard size. Up to three photos may be included with an ad. Please identify equipment type on back when sending multiple photos. Send good quality 35mm color or B&W prints for best reproduction.

Terms
Payment with initial order. Absolutely no exceptions other than to local, state or federal institutions. Orders for less than $30 are strictly payment in advance. No agency commission. Major credit cards accepted. After the first run, publisher does not assume responsibility for mistakes in orders received by telephone.

To submit an ad to us, you may use any of the contact numbers or addresses listed below. For classified ads, you have the additional option of using the online form on the Place Ad page.

Mailing instructions: Send all orders, copy, correspondence, and reproduction material to:

Advertising Department
Tradequip International
174 Fourth St.
P.O. Box 3079
Crossville, TN 38557

Phone 800-251-6776 (U.S. & Canada)
931-484-5137 (International)
Fax 800-423-9030 (U.S. & Canada)
931-484-2532 (International)

Display Ads: display@tradequip.com
Classified Ads: classified@tradequip.com

*With certain strict guidelines you can also e-mail ads or provide them on a variety of media. Do not send ads electronically before reviewing these important specifications on the Internet at www.tradequip.com/static/digital, and/or contacting your sales representative.